Overhauling the Packaging of Consumer Brands | Circular Economy

Washington (GGM) Analysis by Noreen Wise

With the advent of the global circular economy movement, it soon becomes clear just how many everyday items can’t be recycled. It’s quite alarming. We’ll never reach zero waste unless we find innovative solutions to meet this imperative.

Take plastic, for example. The following plastic packaging/ additional items cannot be recycled:

plastic single use shopping bags
straws
plastic film wrap
frozen food bags (nearly all vegetables are sold in non-recyclable bags)
cereal box liner
chip bags
granola bar, candy bar and nearly all snack items wrappers
six-pack rings
plastic hangers
any plastic containers that can’t be cleaned, ie toothpaste tubes

Back before I was aware that these particular pieces couldn’t be recycled, it was exciting to end the month with an empty kitchen garbage bin. But now that I’m in the know, and I see the waste stack up, I feel maximum frustration. We have to stop, focus and fix.

Thankfully, innovative sustainability companies have done just that. According to Healthy Human, the following are the top sustainable packaging innovations of 2019:

Loop, Returnity and Share Pack – companies that enable consumers to conveniently return packaging either by dropping off at targeted locations, or sending back in company provided totes
Plant based packaging – plastics made from plants
Edible packaging – typically this is seaweed, hopefully they’ll soon find additional alternatives
Plantable packaging – contains seeds so the packaging can be planted after use
Compostable plastic alternatives
Minimal packaging design
Upcycled or recycled packaging

Sustainable packaging solutions are here. All we need now is to grow demand which will come from our consumer decision making. We simply must be motivated to seek these sustainably packaged products out and use our wallets to influence corporations to switch. If we all refuse to buy particular brands because of the packaging, corporations will soon wise up.

We can DO THIS!~